It is said that a delighted customer will tell an average of three people about his or her experience while a disgruntled or dissatisfied customer will tell fourteen! This kind of publicity about your company affects sales immensely. Because of this, serving customers well is the responsibility of all employees—whether customers are from another department or whether they are your largest key account. When employees have the skills to handle customer demands and complaints, both your organization and the employee benefit by reducing personal stress and solving problems more efficiently. Service excellence undoubtedly differentiates you from the competition.